Why is social media so important?

“We don’t have a choice as to whether we do social media, the question is how well we do it.” (Socialnomics)

Many people like to say ‘I don’t do Facebook’ or ‘My business doesn’t need social media’. I believe they’re wrong as in this fast-moving, fast talking era, you ignore social media at your peril. Social media isn’t difficult to do but it IS skilled to do it well. Just because you post regularly about your personal life on social media doesn’t mean you can do social media for a business. The success of social media is knowing your business, knowing your audience and giving them something they want to share and engage with. Endless posts that are dry and just transmit information about your business will be ignored. If you engage your audience, give them varied content and show a face to your organisation it reap benefits. Communication is two ways so always be there to talk and to listen.